The BLACKBOX brand.
Everything you need to represent BLACKBOX.AI consistently — logo, color, type, voice, and the UI system, on one page. Rendered live from the real brand tokens, so it's always accurate. Share this link with anyone who designs or writes for the brand.
Tight type, hairline rules, an exact grid. Nothing decorative without a job.
Mono labels, real metrics, code you can copy. We talk to builders like builders.
The single orange accent reads as a live signal — speed, uptime, motion.
Logo & marks
Three assets carry the brand: the full wordmark, the square mark, and the reversed wordmark. Default to the wordmark wherever there is room; use the mark only when space is tight.
Logo misuse
The mark is a fixed asset. Do not redraw, restyle, or reposition it — these are the five most common mistakes.
Color
A near-black canvas, a single orange accent, and a quiet greyscale in between. The orange is a signal, not a fill — keep it for CTAs, selection, and live state. Click any swatch to copy its hex.
Typography
Three families, four jobs. Archivo carries h1 and h2 copy headings. Darker Grotesque sets h3-and-below display and, at reading sizes, every running sentence, because paragraphs need word shapes to scan. Berkeley Mono keeps numerals and everything functional: labels, links, buttons, code, and data. Never set a paragraph in mono.
Voice & tone
How BLACKBOX writes. The voice matches the product — exact, technical, and quietly confident.
Latency, uptime, price. Proof before adjectives — the metric is the pitch.
Short sentences. Concrete nouns. Write for the engineer who already knows the domain.
No “revolutionary,” no “game-changing.” The work is the proof; we point at it.
UI labels are UPPERCASE mono. Everything else is sentence case and calm.
“12ms time-to-first-token. 200+ models. One endpoint.”
“Our revolutionary AI platform supercharges your entire business!”
“Pay for tokens, not seats.”
“Unlock unprecedented, best-in-class synergies today.”
Cards & data
Surface panels and the figure + label stat block. Numbers carry the message — show them big.
Surface panel with the shared lift-on-hover treatment.
The featured variant — accent border with a soft ring. Use it for the recommended option.
Status & signals
The accent dot plus a tracked mono label is the brand's signature “live” signal — operational state, the token counter, the pulse.
Contact
One brand, every surface.
Do you design a deck, a docs page, or a launch? Start here. For questions about usage or assets, contact the team and we will help.